Author: Brett Allen

I’ve consistently been at the forefront of industry evolution, blending creativity, technology, and strategic thinking. From the pioneering days of digital marketing to today’s AI-driven landscape, I’ve adapted and led initiatives that bridge the gap between innovative tools and real-world results. My diverse background focused mainly on account and client management, spans industries such as e-commerce, building supplies, retail, NDIS services, and NGOs, allowing me to craft tailored strategies that resonate with varied audiences.

Why Understanding People is More Complicated Than You Think

I have always felt there is a better way to create personas, The cold hard definition marketing use excludes many leading to missed opportunities and growth.

Empathy and Understanding: Communicating with Impacted Communities

Community engagement strategy demands empathy, co-creation, and transparency, transforming oppositional dynamics into collaboration by honoring diverse perspectives and embedding shared narratives.

Sabotage and the Question of Workplace Culture

Opportunities should be celebrated, not sabotaged. Growth should be encouraged, not stifled.

Honours Thesis Summary

An extract of my Honours Thesis on the use of digital ethnography on understanding grassroots activism.

Black T Shirt Cult

Sitting around that conference table, wearing matching black shirts, we weren’t just dressing ourselves—we were signaling our belonging.

Ageism in the Digital Marketing Industry

Wow, that was a disgusting call. Talk about undisguised ageism. A warm conversation quickly turned into a hideous discussion about how I was too old to understand TikTok; hold on to your Almond Decaf! Rant time. I have always tried to be on the edge of emerging martech; that is how I was led down […]

Why do we keep artefacts from previous employers?

Have you ever considered those artefacts from previous roles, whether a simple pen, a practical water bottle or a distinguished award, can carry embedded value?

Ritual Experience of Becoming Pinup

The experience of Becoming pinup is a memorable time. The vintage & pinup community is a unique group of everyday people from all walks of life. On special occasions, men and women break the everyday order of lived time to immerse themselves in the culture of the 1950s and 60s. From hairstyles to fashion, they […]