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Experiment II in visual ethnography analysis through an anthropological lens.
Practicing analysis of visual ethnography. It is one thing to use field nots, words, quotes what can be told from an image?
Like so many towns across Australia, Bacchus Marsh is layered with meaning. Some layers are celebrated and seen; others are buried beneath years of silence, omission, and colonial pride.
A place in the bush brings back memories of the past. Not just my own but that of the community in which I grew up within and one that was ignored.
JTBD theory reframes how we understand why people buy things instead of simply purchasing products, customers “hire” products or services
Thoughts on how people can be boxed into their careers. The idea is a clear sign of discrimination and workplace abuse.
The Avenue of Honour in Bacchus Marsh illustrates how commemorative landscapes transcend their original purposes to become integral to community identity and cultural continuity.
What a week. Reflection on three decades of work and connection to possible futures.
A brief thought on how objects preserved for later use show practical planning mingled with creative possibilities. Even these photos.
Initial thoughts on the AI’s impact on forms of recognised and emerging forms of violence. What ethical concerns are emerging?
I was lucky enough to be invited to judge the local photography club’s monthly competition. This time it was different.
Mature workers bring deep knowledge, refined skills, and a capacity for mentorship. However, they often find themselves sidelined as if their experience is a liability rather than an asset.
Are we moving away from authentic representation toward something curated for consumption. AI helping us become no more than commodities.
The digital world thought it was clever, rediscovering and repackaging an old idea. But personas, as they were used, often came with inherent flaws:
Undoubtedly, the shift to data-driven advertising represents a groundbreaking evolution in how brands connect with their audiences. The integration of data analytics, AI, and machine learning is at the heart of this transformation.

I acknowledge the Woi Wurrung people of the Kulin Nation, the Traditional Custodians of the land on which I live, work, and create. I recognise that these lands were never ceded and remain, always, their land. I pay my deepest respects to Elders past and present, and to all First Nations people whose cultures and connections to Country continue to shape and strengthen this place.

As a white Australian with ancestry tracing back to First Fleet convicts, colonisers, and more recent immigrants, I acknowledge the privileges I have inherited through systems built on dispossession and ongoing injustice. I recognise that my presence here is part of a broader legacy—one that has caused deep harm, directly and indirectly, to First Nations communities.

I commit to listening, learning, and working in ways that honour the sovereignty, knowledge, and enduring strength of Aboriginal and Torres Strait Islander peoples.