Latest Article

Persona misguided

Personas are Dead.

22/01/2025

Note: this article is a work in progress. Not as dramatic as Nietzsche’s exclamation of “God is Dead” but I would like to declare the way we have developed personas over the last 25 years, dead, well at least broken.

Read Article »

Latest Article

Persona misguided

Personas are Dead.

22/01/2025

Note: this article is a work in progress. Not as dramatic as Nietzsche’s exclamation of “God is Dead” but I would like to declare the

Read Article »

Previous Articles

Reflection on the Evolution of Technology in Advertising

Undoubtedly, the shift to data-driven advertising represents a groundbreaking evolution in how brands connect with their audiences. The integration of data analytics, AI, and machine learning is at the heart of this transformation.

Anthropological Approach to UCD in Data Visualisation

Anthropology enhances User-Centered Design (UCD) for data visualisation by embedding cultural, social, and contextual understanding into the design process. This approach ensures visualisations are intuitive, inclusive, and adaptable, fostering trust and engagement.

At a Crossroads: Monoliths, Anthropology, and a Quest

I see not doors but monoliths—enigmatic, like those in 2001: A Space Odyssey, calling me to evolve. Anthropology has reshaped my perspective, showing these moments as transformations, not just choices.

Can More Respectful Naming Lead to Better Levels of Care and Placemaking?

Would renaming aged care facilities with terms that embody respect, community, and dignity—such as “Elder Community” lead to better outcomes?

From Creativity to Data: Career Thread

Data has always been a thread in my career, from analysing sales figures as an art director to leveraging tools like Tableau and Google Analytics to uncover actionable insights.

Reflections on the Digital Divide

In 2025, I am dedicating time to better understanding the digital (divide) fractures and their impact on policy, user experience, and culture.

Superman and the Universality of Human Aspiration

This idea of a being that is human in appearance yet extraordinary in ability is not unique to Superman or Western storytelling.

Grassroots Activism Matters

When big projects threaten the places we live, it’s often these small, local groups that rise up

Cultural Perceptions of Blood: Gift vs. Commodity

Blood holds profound symbolic and practical significance across cultures, often occupying a unique position between gift and commodity.