Author: Brett Allen

I’ve consistently been at the forefront of industry evolution, blending creativity, technology, and strategic thinking. From the pioneering days of digital marketing to today’s AI-driven landscape, I’ve adapted and led initiatives that bridge the gap between innovative tools and real-world results. My diverse background focused mainly on account and client management, spans industries such as e-commerce, building supplies, retail, NDIS services, and NGOs, allowing me to craft tailored strategies that resonate with varied audiences.

Personas are Dead.

Note: this article is a work in progress. Not as dramatic as Nietzsche’s exclamation of “God is Dead” but I would like to declare the way we have developed personas over the last 25 years, dead, well at least broken. My first encounter with the concept of personas came in the early 90s, embedded in […]

Reflection on the Evolution of Technology in Advertising

Undoubtedly, the shift to data-driven advertising represents a groundbreaking evolution in how brands connect with their audiences. The integration of data analytics, AI, and machine learning is at the heart of this transformation.

Anthropological Approach to UCD in Data Visualisation

Anthropology enhances User-Centered Design (UCD) for data visualisation by embedding cultural, social, and contextual understanding into the design process. This approach ensures visualisations are intuitive, inclusive, and adaptable, fostering trust and engagement.