The problem is not that user journeys are messy; it is that our tools are too simple. We have been designing for lines when people live in (messy/overlapping) spirals. To understand that, we need to bring time, complexity, this is where anthropology can help.
Mature workers bring deep knowledge, refined skills, and a capacity for mentorship. However, they often find themselves sidelined as if their experience is a liability rather than an asset.
Undoubtedly, the shift to data-driven advertising represents a groundbreaking evolution in how brands connect with their audiences. The integration of data analytics, AI, and machine learning is at the heart of this transformation.
I see not doors but monoliths—enigmatic, like those in 2001: A Space Odyssey, calling me to evolve. Anthropology has reshaped my perspective, showing these moments as transformations, not just choices.
Opportunities should be celebrated, not sabotaged. Growth should be encouraged, not stifled.
