New Look at Marketing and “Jobs to Be Done” Theory
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JTBD theory reframes how we understand why people buy things instead of simply purchasing products, customers “hire” products or services
Anthropological Approach to UCD in Data Visualisation
Anthropology enhances User-Centered Design (UCD) for data visualisation by embedding cultural, social, and contextual understanding into the design process. This approach ensures visualisations are intuitive, inclusive, and adaptable, fostering trust and engagement.
Superman and the Universality of Human Aspiration
This idea of a being that is human in appearance yet extraordinary in ability is not unique to Superman or Western storytelling.
Why Understanding People is More Complicated Than You Think
I have always felt there is a better way to create personas, The cold hard definition marketing use excludes many leading to missed opportunities and growth.
Empathy and Understanding: Communicating with Impacted Communities
Community engagement strategy demands empathy, co-creation, and transparency, transforming oppositional dynamics into collaboration by honoring diverse perspectives and embedding shared narratives.
Honours Thesis Summary
An extract of my Honours Thesis on the use of digital ethnography on understanding grassroots activism.